Showstopping Women - Chelmsford City Racecourse

Art direction, concept, design and production.

Showstopping Women is a celebration of the women who shape racing - on and off the track. What began as a reimagining of Ladies Day has grown into a campaign that shines a light on trailblazers, pioneers, and everyday women with extraordinary stories.

From the first female jockey to ride in the Grand National to mothers, athletes, creatives, and changemakers, the campaign champions strength, individuality, and achievement alongside style and fashion.

Since launching in 2024, Showstopping Women has evolved into a powerful platform for storytelling and empowerment. Through short films, interviews, and live experiences, we’ve created a more meaningful Ladies Day: one that celebrates substance as much as style.

In 2025, partnerships with brands including MAC Cosmetics, Fenwick, John Lewis, and Smart Works helped bring the campaign to life through makeovers, styling experiences, and empowering activations, cementing Showstopping Women as a standout celebration of women everywhere.